March 4, 2013 in Luminaries by oliviagrider

March 4, 2013

The first issue of Lookout Alabama magazine, a quarterly, regional publication showcasing the Lookout Mountain area, will be printed in June. The magazine will be distributed locally and mailed directly to households across the Southeast.

Lookout Alabama’s mission is to celebrate, promote and preserve the unique culture, history and environmental treasures of the Lookout Mountain region through a high-quality publication, collaborative community partnerships and events.

“First and foremost, I’m very excited about coming home again and being a part of the community that I love,” said Lookout Alabama Publisher Randy Grider. “I have spent the past two decades working in the publishing industry – at newspapers around the state and, for the last 12 years, at national magazines – but my heart has always been in Northeast Alabama. Wherever I went, I was constantly sharing stories about the people and the natural beauty of the area. Now I have the opportunity to spotlight the best of the region with many more people. It’s literally a dream come true.”

Through articles and images, the magazine will highlight the many cultural, educational, outdoor-adventure, dining, shopping and child-friendly attractions that make Alabama’s Lookout Mountain region an ideal vacation and retirement destination as well as business location. will provide access to all Lookout Alabama magazine stories and photography as well as videos, musical recordings, additional images and other multi-media resources to provide a wide-ranging window on the area’s many treasures.

In addition to being distributed in hotels, inns and cabins in the Lookout Mountain, Alabama area and at local tourism offices, chambers of commerce and advertisers’ businesses, the magazine will be mailed to upper-income households within a 250-mile-radius of Fort Payne, reaching portions of Georgia, Tennessee, Mississippi, Florida, Kentucky, Virginia, North Carolina and South Carolina. (Mailing-list members are domestic travelers and enjoy outdoor activities, arts and crafts.)

A major goal of Lookout Alabama is to support local businesses, artisans and parks and facilitate job creation by increasing tourism and retirement to the area and encouraging companies to locate here.

“We want to help promote all the area has to offer and generate economic growth,” said Editor Olivia Grider. “At the same time, we don’t want to see the region lose its unique charm and culture. It’s possible to grow and create economic opportunities without becoming over-commercialized. Like many people here, we realize preservation is very important. Our goal is to keep in mind why people visit the area and help strike the right balance.”


Randy Grider, publisher, Lookout Alabama magazine, 205-534-0089,