To celebrate, promote and preserve the unique culture, history and environmental treasures of the Lookout Mountain region through a high-quality magazine, collaborative community partnerships and events


•   To spread word of the many natural features as well as cultural, educational, outdoor-adventure, dining, shopping and child-friendly attractions that make this little-known corner of Alabama an ideal vacation and retirement destination as well as business location.

•   To facilitate job creation and economic development in the Lookout Mountain, Alabama, region by increasing tourism and retirement to the area and encouraging businesses and industry to locate here.

•   To support local businesses, artisans, parks, etc. by promoting their products and services to a wide audience.