Lookout Alabama Magazine and Southern Torch Form Partnership

Marketing agreement paves way for comprehensive editorial content and advertising packages in print, digital and video media

LA-ST partnership

Southern Appalachian Press, publisher of Lookout Alabama™ magazine, has entered into an exclusive marketing agreement with Southern Torch, a leading video-production company based in northeast Alabama.

Under the agreement, Lookout Alabama and Southern Torch will work together to offer respective readers and viewers editorial packages that include both the visually engaging, in-depth articles they have come to expect from Lookout Alabama and the informative, professionally produced videos for which Southern Torch is known.

For advertisers, the two organizations will offer customized print, Web, video and social-media vehicles for reaching potential customers in a rapidly changing and converging marketing landscape. Through the partnership, advertisers will receive guidance on creating a comprehensive, adaptable public-relations strategy by incorporating new and traditional media formats.

“We are very excited about collaborating with Southern Torch,” said Lookout Alabama Publisher Randy Grider. “Our partnership exposes the entire Lookout Mountain region to a much wider audience and gives both Lookout Alabama and Southern Torch supporters greater opportunities to tell their stories and promote their successes.”

“Southern Torch is honored to partner with Lookout Alabama in an endeavor that will allow clients to reach their target audience with innovative and creative marketing strategies,” said Southern Torch CEO Jordan Doufexis. “The framework we have established will bring clients’ messages to a broader geographic area and more diverse audience, and help take their market share to the next level.”

About Lookout Alabama
Lookout Alabama is a quarterly, regional magazine whose mission is to celebrate and promote the unique culture, history and natural beauty of the Lookout Mountain region, with a goal of facilitating job creation and economic development in the area by increasing tourism. The magazine is sold in more than 70 stores – including Barnes & Noble, Hastings and Gander Mountain – in eight Southeastern states. The staff of Lookout Alabama has more than 35 years of publishing experience. Publisher Randy Grider, a native of the Lookout Mountain region, started his career as a newspaper editor before taking the helm of a national trade magazine in 2000. Editor Olivia Grider has worked for newspapers, national trade publications and university publications. The Griders have earned numerous awards for newspaper and magazine journalism. They are the only husband and wife to each win the Jesse H. Neal Award – considered the Pulitzer Prize of business journalism – at different magazines. To learn more about Lookout Alabama, visit lookoutalabama.com or join us on Facebook.

About Southern Torch
Southern Torch, based in Rainsville, Ala., raises the bar for innovative media and marketing. Southern Torch has developed a young and energetic staff that delivers your message to the 21st century, creating a larger market share for events, organizations and businesses. Southern Torch specializes in video production, graphic design and social media marketing. For more information on Southern Torch, visit southerntorch.com or connect with us on Facebook and Twitter.

Randy Grider

Jordan Doufexis